As the fast growing of the internet and social media, the world of marketing is transforming from traditional marketing like TV ads, radio, billboards.. to digital marketing. In the latest updated from eMarketer, you can see that since 2018 to 2020 the spending budget gap between traditional marketing and digital marketing have changed all over the year, and its estimated that to the year of 2023 the spending budget for digital marketing will be double ( 201 billion dollars compared to 100 billion ) of what spends for traditional marketing.
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